Golf's mental
health movement
We're using the game we love to drive better mental health.
Sorry stigma, we're coming for you
1 in 4 people in England will experience a mental health problem each year. Golfers are not immune from that.
Florio takes the world golfers already understand and adds clinical thinking, practical tools and clear signposting.
So golfers have practical ways to look after their own heads, support the people around them and find the right help when things get hard.
Built for golf
Built around the clubhouse, the course, and the group chat. It feels like it belongs in the game, because it does.
Preventative by nature
Tools to look after your head day to day, with clear routes to professional support when you need more.
Clinically grounded
Built and reviewed by consultant psychiatrists. The guidance is clinically reviewed, responsible, and written so everyday golfers and clubs can actually use it.
“Golf already gives us fresh air, routine, and four hours with our mates. I built Florio because it was about time we put all that to good use.”
Danny Clark
Founder & CEO
How we do it
Florio gives golfers, clubs, and the wider game useful ways to talk, learn, support each other, and act.
Explore Our Work
We're just getting started
Florio is young, but the momentum is already building across the game. We're getting mental health into the places golfers already spend their time.
Golfers are speaking up
People from across the game have started sitting down with us to open up about mental health, pressure, and the stuff that usually stays off camera.
Make your club a healthier place to be
The Club Partnership Programme gives golf clubs a practical way to put the mental wellbeing of your golfers and staff at the forefront.
